The Mariahilfer Straße and the narrow streets all around it are part of Vienna’s most popular and lively shopping district. Those looking for exceptional clothes and unique pieces must make short trips through the side streets of the Mariahilfer Straße. 

Tip: The 7tm-app helps you find the hippest shops in the Neubau district in Vienna! All those that do not want to go on exploration tours alone can use the 7tm shopping insider to visit the most popular shops of the district in guided tours. All information:

Mariahilfer Straße

Mariahilfer Straße is dominated by clothes shops and it offers a variety of shops with international brands such as flagship stores of different sectors. 


The Neubaugasse is dominated by many small individual shops instead of large fashion chains. Here you can find organic and fair-trade fashion, boutiques of Austria’s young designers, eyewear manufacturers and vintage shops. 


The Burggasse has turned into a new trend zone. In addition to retro-shops with fashion from the 1940s and 1950s and black and white combinations, you can also find home accessories, gifts as well as secret culinary tips, e.g. a vegan ice cream shop as well as bistros with tarte flambée and curries.

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